1. Data Collected

We collect the following types of data to provide our services:

1.1 Personal Data

• Name and Surname
• Email address
• Shipping and billing address
• Phone number
• Payment details (via secure third-party providers)

1.2 Browsing Data

• IP address
• Device used (smartphone, PC, tablet)
• Operating system and browser
• Pages visited on the website
• Time spent on each page
• Actions performed (e.g., adding products to cart)

1.3 Order Data

• Products purchased
• Purchase date and time
• Shipping method selected
• Promotional code or discount applied
• Order history (for account holders)

1.4 Payment Data

• Payment method (credit card, PayPal, bank transfer)
• Transaction details (amount, taxes, shipping costs)
• Transaction ID and payment confirmation

1.5 Behavioral Data

• Products viewed or added to cart
• Wishlist items
• Feedback or reviews on products or services
• Notification preferences (newsletter, special offers)

1.6 Data Collected via Cookies and Tracking Tools

• User behavior to personalize the shopping experience
• Marketing data to optimize ad campaigns (via third-party cookies)
• Traffic and performance analysis (e.g., Google Analytics)

1.7 Geolocation Data

• Approximate location (via IP address or GPS data, if enabled)

1.8 Legal Compliance Data

• Consent for processing personal data (GDPR, CCPA)
• Acceptance of Terms and Conditions and this Privacy Policy

2. How We Use Your Data

We use the data we collect for the following purposes:

2.1 Order and Shipping Management
We use your personal and payment information to process orders, manage payments, issue invoices, and organize deliveries. Your contact details (address, phone, email) are used to provide order updates, shipping confirmations, and handle returns or complaints.

2.2 Personalization of User Experience
Your browsing and purchase data are used to personalize your shopping experience by suggesting products based on your preferences or past activity (e.g., similar items). Cookies and tracking data help remember products added to your cart or wishlist across sessions.

2.3 Marketing and Promotions
Your data is used to segment users and send personalized offers, promotions, or targeted newsletters. Behavioral data (e.g., time spent on a page, items added to cart but not purchased) is used for advertising retargeting (e.g., ads on social media).

2.4 Performance and Analytics
We use browsing data to analyze site efficiency, identify issues, and optimize navigation. Transaction and sales data help monitor purchasing trends and optimize our product catalog and marketing strategies.

2.5 Customer Support
Order information is used to respond to customer support requests, provide technical assistance, and handle complaints or inquiries. Contact information is used to provide updates on orders, returns, or legal matters.

2.6 Security and Fraud Prevention
Payment data and IP addresses are used to monitor suspicious activity and prevent fraud, such as unauthorized payments or account access.

2.7 Legal Compliance
Your data is used to comply with privacy and data protection regulations (e.g., GDPR) and manage requests for data access, correction, or deletion. Data is retained to fulfill tax or accounting obligations.

2.8 Stock Optimization and Logistics
Sales data is used to monitor inventory and optimize procurement operations, helping forecast demand and manage stock more efficiently.

3. Data Sharing

We may share your data with the following third parties:

3.1 Payment Service Providers
Third-party payment platforms (e.g., PayPal, Stripe) receive transaction data to securely complete payments.

3.2 Shipping Providers
Couriers (e.g., UPS, DHL) receive necessary data to deliver your order, including name, shipping address, and phone number.

3.3 Hosting and IT Infrastructure Providers
Hosting services (e.g., Amazon Web Services) store data and ensure secure server management.

3.4 Marketing and Analytics Providers
Platforms like Google Ads and Facebook Ads use browsing data for marketing campaigns and retargeting. Analytics tools (e.g., Google Analytics) help us monitor site performance and user behavior.

3.5 Email and CRM Platforms
Services like Mailchimp manage email marketing, while CRM platforms store contact details and track customer interactions.

3.6 Customer Support Providers
Platforms like Zendesk or Freshdesk manage customer inquiries and store support data.

3.7 Legal and Regulatory Authorities
We may share data with legal or regulatory authorities to comply with legal obligations or prevent fraud.

4. Use of Cookies and Tracking Tools

We use cookies and similar technologies to improve your experience:

• Technical and Functional Cookies: Essential for site operations (e.g., cart management, language preferences).
• Analytical Cookies: Collect anonymized data for performance analysis (e.g., Google Analytics).
• Personalization Cookies: Store user preferences and suggest products based on past activity.
• Marketing and Retargeting Cookies: Used to show personalized ads based on user interactions with the site.
• Third-Party Cookies: Set by external platforms (e.g., social media buttons, embedded YouTube videos).

For more information on how we use cookies, please see our [Cookie Policy].

5. Your Rights

Under the GDPR and CCPA, you have the following rights:

5.1 Right to Access
You can request access to the personal data we have collected about you and receive a copy.

5.2 Right to Rectification
You have the right to correct inaccurate or incomplete personal data.

5.3 Right to Erasure (Right to be Forgotten)
You can request the deletion of your personal data, except where it is required for legal or regulatory purposes.

5.4 Right to Restrict Processing
You can request that we limit the processing of your personal data in certain circumstances (e.g., if you contest the accuracy of the data).

5.5 Right to Data Portability
You can request your personal data in a structured, machine-readable format or have it transferred to another provider.

5.6 Right to Object
You can object to the processing of your personal data for marketing purposes.

5.7 Right to Withdraw Consent
If processing is based on consent, you can withdraw it at any time without affecting the lawfulness of the prior processing.

5.8 Right to Not Be Subject to Automated Decision-Making
You have the right to opt out of decisions made solely based on automated processes that could affect you significantly.

6. Data Security

We take multiple measures to ensure the security of your data:

• Data Encryption: SSL/TLS encryption secures your data during transmission, and stored sensitive data (e.g., passwords) is hashed.
• Authentication and Authorization: We use role-based access control and two-factor authentication (2FA) to protect sensitive data.
• Fraud Prevention: We monitor for suspicious activity and utilize tools like 3D Secure to prevent payment fraud.
• Firewall and Intrusion Protection: We use firewalls and IDS/IPS systems to prevent unauthorized access.
• Data Backups and Disaster Recovery: Regular data backups ensure recovery in case of loss or breach.

7. Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this policy:

• Order Data: Retained for up to 10 years to comply with tax and accounting obligations.
• Payment Data: Retained only as long as needed to complete transactions, except where legal obligations require longer retention.
• Marketing Data: Retained until you withdraw your consent or unsubscribe.
• Cookies and Browsing Data: Retained for 6-24 months, depending on the purpose.
• User Accounts: Retained while your account is active or until you request deletion.